To Me,
Here I am falling in love with myself, my own magic, moving at my own pace, living life on my terms. It might have taken some time to learn this but ugh, I'm so glad I did. Everything happens when it’s meant to, so why force anything? Keep practicing the unapologetic self- love you deserve! You are worth it and as long as you know that, who cares? You created this gorgeous life for yourself, a world of your own, might as well play in it. It’s not selfish to love yourself first.
Love,
Me, Myself & I
“This Valentine’s Day is all about loving yourself. We celebrate the independence of women, self-love, and giving yourself the permission to be whoever you want, whenever you want. We explore the lens of a woman who indulges in all her guiltiest pleasures, sweet desires, and moves through life romantically, even when alone. She may not be perfect, but she is happy with who she is and who she is yet to become. We pay an homage to the classic styles of the 50’s and 60’s but this time, we rewrite the script on what women want.” - Lauren Fern
“This Valentine’s Day is all about loving yourself. We celebrate the independence of women, self-love, and giving yourself the permission to be whoever you want, whenever you want. We explore the lens of a woman who indulges in all her guiltiest pleasures, sweet desires, and moves through life romantically, even when alone. She may not be perfect, but she is happy with who she is and who she is yet to become. We pay an homage to the classic styles of the 50’s and 60’s but this time, we rewrite the script on what women want.” - Lauren Fern
"The idea of prioritizing loving yourself first before you love someone else is one that I think we can all relate to, whether or not you are currently in a relationship. What I didn’t realize at the time of shooting this campaign was how much this message would resonate with me by the time of its release. Loving yourself is an every day practice, it doesn’t always come easy, but it’s worth it. We’re celebrating the beauty of allowing yourself to be a little naughty, imperfect and self indulgent."
"Special thank you to Meredith and her family for welcoming us into their beautiful home. We drove 6 hours to Pittsburgh and shot for 3 days."
